Body and Mind Cannabis Fruit Bites

Project

Body and Mind Cannabis is a publicly traded multi-state operator in the cannabis industry offering cultivation, processing, and dispensaries. The company developed a new high-quality cannabis gummy called Fruit Bites and partnered with L+R to brand and design packaging for the new product line. The packaging was inspired by the all natural organic ingredients in Fruit Bites and the bright, multi-layered flavors of the edibles.

Year

2021

Learnings

How to produce seamless patterns, creating print technicals, the importance of rapid prototyping for packaging, how to design with legal requirements and safety features in mind, the value of product differentiation within a product line

Credits

L+R
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Business Development:
Alex Levin

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Design Lead:
Jenny Rudziensky

Design:
Violet Dine
Jenny Rudziensky

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Project Management:
Rena O’Brien
Jenny Rudziensky

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Strategy Lead:
Alex Levin

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Body and Mind Cannabis

Creative Direction:
Caitlyn Connelly
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COO and Director:
Trip Hoffman

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