L+R was hired in late 2022 to rebrand WholeMind Psychology, a boutique psychology studio in New York City offering premium mental health services for children and adolescents. The playful, modular identity reflects the personalized care that each child receives. A butterfly was chosen for the brand’s logo to represent a child’s growth and evolution under WholeMind’s care, and the icon is variable to represent how no two children or care plans are created the same.