Advanced Narratives is a division of Warner Bros. Television that uses AI and emerging technologies to radically reimagine the storytelling in film and television. Using viewer inputs ranging from voice and text messaging to eye movement and body temperature, AN can adjust stories in real time based on viewers’ conscious and subconscious feedback. The result is an entertainment experience perfectly suited to a specific viewer at a specific point in time.

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In 2022, L+R created an online experience to provide viewers with information about the new division in a way that exemplifies Advanced Narratives’ approach to storytelling. The team designed a nonlinear experience through which visitors are guided based on their point of view — curious, creative, or coder — their level of experience and expertise with AI and generative content, and their attitudes toward these technologies. As users answers questions about themselves, artifacts are generated based on a self portrait they provide. At the end of the experience they can download their new self portrait as a .png to use as a profile picture, or mint it as an NFT “access key” that they can use to unlock future Advanced Narratives events and experiences.

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Fonts, colors, and interactions were chosen to give the site a retro-futuristic aesthetic inspired by the Matrix franchise — the Warner Bros. series that redefined the genre in the late 1990s. The visual design of the site sparks users’ imaginations and also serves as a self-aware satirization of the project’s straight-from-science-fiction premise.